Seth Godin's Purple Cow - Transform Your Business by Being Remarkable
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Seth Godin's Purple Cow - Transform Your Business by Being Remarkable
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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The Purple Store supports Adult Literacy!
100% net proceeds are donated to Adult Literacy programs when you purchase this book at The Purple Store.
The Purple Store supports Adult Literacy!
100% net proceeds are donated to Adult Literacy programs when you purchase this book at The Purple Store.
Item ID #: 9615
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