This semi-permanent hair dye is a gorgeous purple plum color. More permanent than the Dye Hard hair gel dye but less permanent than the amplified, this color is perfect for purple fans of all ages!
Bleach dark hair before applying the dye for best purple results (even light hair comes out a bit more vibrant if you pre-treat the hair so it will absorb more dye). You can use this without bleaching but will get a more subtle effect that's more noticeable in bright lighting (such as daylight).
Please realize that results will vary based on your hair, how it's been colored or treated in the past, and how it's applied. We hear great things back on the results in most cases but remember that dyeing your hair sometimes means the results aren't the intended shade (and sometimes even color!). There are great application tips online and we can help guide you a bit. Please note that we of course can't be responsible if the color doesn't turn out as you hope but we do like hearing back on how it goes!
Here's the full ingredients list in case you're curious:
Aqua (common name: WATER), Cera Alba (a synthetic beeswax), Cetearyl Alcohol and Ceteareth-20 (nonionic emulsifying waxes), Humulus Lupulus (common name: HOPS), Anthemis Nobilis (common name: CAMOMILE), Acetic Acid (found in vinegar), Methylparaben (a crystalline compound used as a preservative). May contain one or more of the following: CI 42090, CI 61570, CI 15510, CI 17200, CI 47005.
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Item ID #: 17461
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