Welcome to The Purple Store!!

What is purple?

For those who love the color, it's everything. Purple means passion, individuality, style. Originally accessible only to wealthy nobles, it remains a symbol of distinction, individuality, and style. Shopping for purple for yourself or a friend? Welcome home.

Why shop here?

Over 1,000 purple items. We find the true purple items so you can trust it won't arrive pink or blue.  We famously reject dye lots that don't match.  We build community.  We leverage your voice with manufacturers to make new things in purple for us all!  And in a perfect world fun things like The Purple Store should exist and be supported.

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Our Most Popular Items this Week!

Shiny Purple Tea Kettle Thirds
Limited quantities! Get yours today!

Purple Panda Socks
See more on our purple socks.