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Just like purple fan humans sometimes do, these clever violet sea snails (Janthina janthina) don’t live like most other snails. They trap air to create a special bubble layer inside so they can float at the surface and feed. Because they float upside down, the purple snails’ camouflage goes in reverse. They’re lighter at […] We’re saddened to lose baskbetball legend Kobe Bryant and his daughter Gianna in a helicopter crash. But we’re encouraged how the purple lives on by the beautiful tributes around the world. Here are a few Kobe Bryant purple light tributes, with thanks to the many whose pictures contributed. If you have more to share, please […] If you ever promised someone a giant favor if the sky ever turned purple, you’re in trouble. It did. Near Houston yesterday a thunderstorm turned the sky shades of light and dark purple along with pinks. Prince would be proud. And no, The Purple Store is not (yet) able to sell you a purple sky […] |
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